Pace Finance Partners with Duckhams Yuasa Racing for the "From Sim to Reality" Challenge

Supporting the next generation of racing talent while driving vital awareness and fundraising for mental health.

At Pace Finance, our mission has always been clear: breaking down financial barriers to help put teams, drivers, and motorsport businesses on the grid. That is why we are thrilled to announce our official sponsorship of Duckhams Yuasa Racing’s From Sim to Reality program.

This initiative offers sim racers a genuine pathway into real-world motorsport. The overall winner of the competition will step out of the virtual rig and into a fully funded Mini Challenge Trophy race drive at Donington Park during the British Touring Car Championship (BTCC) support weekend.

Fueling Motorsport Ambition

From asset finance to tailored funding solutions for racing setups and transport, Pace Finance specializes in making high-performance ambitions commercially viable. Motorsport is notoriously capital-intensive, and finding accessible entry points for talent is vital for the future of the sport.

By partnering with Duckhams Yuasa Racing on this competition, we are proud to reinforce our ongoing commitment to making motorsport more accessible and ensuring that drive and talent—not just budget—have a route to the track.

Racing for a Bigger Purpose: The Race to Save Lives

Beyond giving an extraordinary opportunity to an aspiring racer, the From Sim to Reality challenge supports a cause far bigger than racing.

Every single penny of the £20 entry fee goes directly to support The Race to Save Lives (in partnership with the David Riddell Memorial CIO). In the UK, suicide remains the leading cause of death for men under 50, and through motorsport's platform, the initiative aims to shatter the stigma around mental health, spark crucial conversations, and save lives.

By using the reach of both virtual esports and live BTCC broadcasting, the campaign takes this life-saving message straight to trackside and home audiences.